Branding & Marketing Workshops

Students benefit from a deeper understanding of branding (both personal – their own ‘brand’, as well as professional – in terms of the ‘business’ of DigiTech) – but also Marketing & Communications more generally.

We include students from courses such as Fine Arts, Graphic Design, and other creative industries, who then work with DigiTech students to develop skills which they use to develop their DigiTech submissions.

Workshops also introduce professional creative mentors (e.g. artists, designers, scriptwriters, AI specialists, Advertising Agencies, etc.), who present to, and work alongside the students. This takes forward the model initially launched through The CyberHub Trust’s Creative Challenge.
 

From 2025, the Digital Skills project has included an Award for Best Brand/Creative Execution, with the first award going to the Happy Haven project from Coleg Gwent.